We illuminate the brand experience
BRand insights & MYSTERY SHOPPING
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What we do
jack helps clients assess and improve the experiences that define brand success.
We've developed a network of independent Evaluators, best-in-class service providers, and associated resources to deliver omnichannel insights: On-site, online, on demand.
From "mystery shopping" to social listening, compliance audits to competitive intelligence, we combine capability with creativity to help discerning brands ensure best-in-class delivery.
Who we serve
jack works with "experiential brands" of every shape and size, from industry leaders to start-ups and growth concepts.
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Our toolkit
jack delivers experiential insights through the synthesis of people, process, and powerful platform functionality.
Collect
From the deployment of trained Evaluators to conduct "mystery shopping" visits to the use of online panels to capture audience insights, we tailor our collection methods to meet specific client needs.
Understand
From platform-enabled insights to customized analysis conducted by our data scientists, we help our clients understand what collected findings can tell them about their business.
Report
From dynamic dashboards to "push" (automated email) communications, we enable client-specific reporting that can be customized (and permissioned) for varied stakeholder levels.
Manage
Strategy. Client support. Specialized invoicing. Project management. We're built to meet the unique needs of both corporate and de-centralized (franchise, co-op, etc.) client organizations.
Our specialties
jack delivers insights across categories and industries, but other providers can't hold a candle to our work in these areas:
Bars & Restaurants
We help corporate and franchise operators evaluate the guest experience, ensure compliance, improve training, and more.
Brands & Retail
We help brands and retailers collect consumer insights, understand the shopper journey, validate store presence, and more.
Venue Operations
We help hotel, casino, arena, apartment, senior living, and specialty venue operators evaluate patron & resident touchpoints.
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Our leadership
Kevin J. Joyce, Founder
After more than two decades in leadership roles at both "network" and "independent" experiential agencies, each serving Fortune 500 brands and other noteworthy clients, Kevin understands that real experiential success requires constant attention and deep insights.
jack is the product of lessons learned while Kevin built and led multi-disciplinary teams (insights, comms, content, traditional and digital media, and experiential) to deliver "omnichannel" solutions and winning experiences for demanding national clients.
In a world where experience no longer belongs to brands, but to the audiences they cater to - consumers, patrons, guests, partners, employees, franchise owners, fans, and others - knowing how they feel and what they expect has never been more important.
Our location
jack delivers actionable insights across the country from a cooperative workspace in the heart of Portland, Maine's "Old Port."
The entreprenuerial spirit that permeates this collaborative environment and the gritty "get it doneness" of the working waterfront both reflect our sensibilities.
